About the project
- Received daily applications throughout the campaign.
- Recruited all required nurses within the target timeframe.
- Received 600+ daily sessions despite the small target audience.
- Acquired over 65% of traffic as a result of social media and Google AdWords campaigns.
- Defined a new brand identity for the trust that is compliant, fresh, modern and extremely well received internally and by candidates.
- Added a new role for specialist respiratory nurses.
- Added a new dedicated section for their on-going program of open days throughout 2017.
The website was conceived, designed, developed in Drupal, tested and launched in 7 weeks. With the continuing enhancement is has proved an incredibly valuable and adaptable focus point for the Trust’s nurse recruitment at a time when nurse shortages are a critical issue for the NHS.
If you’re interested in Walden O’Neill’s services or would like to discuss a specific requirement, please contact us.