Guy's and St Thomas'

About the project

Guy's and St Thomas' NHS Foundation Trust

We delivered the perioperative nurse recruitment site for Guy’s and St Thomas’s NHS Trust and the results have been everything we hoped for.  Following the launch at the end of November 2015, we have:

  • Received daily applications throughout the campaign.
  • Recruited all required nurses within the target timeframe.
  • Received 600+ daily sessions despite the small target audience.
  • Acquired over 65% of traffic as a result of social media and Google AdWords campaigns.
  • Defined a new brand identity for the trust that is compliant, fresh, modern and extremely well received internally and by candidates.
  • Added a new role for specialist respiratory nurses.
  • Added a new dedicated section for their on-going program of open days throughout 2017.

The website was conceived, designed, developed in Drupal, tested and launched in 7 weeks.  With the continuing enhancement is has proved an incredibly valuable and adaptable focus point for the Trust’s nurse recruitment at a time when nurse shortages are a critical issue for the NHS.

 

If you’re interested in Walden O’Neill’s services or would like to discuss a specific requirement, please contact us.

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